Mercedes-Benz joins sustainable mobility with the EQ brand

Mercedes-Benz joins sustainable mobility with the EQ brand

EQ stands for Electric Intelligence and comes from two MB values; Emotion and intelligence

  The brand of the star starts the year not only with an offer of products for all tastes, but opens the door to the world of alternative propulsion already launched in other spaces globally.


As is already known, Mercedes-Benz is known for being a pioneer not only in the creation of the car that is known today thanks to Karl Benz and Gottlieb Daimler, but also in mobility solutions. Since the brand was created during the First World War, it has stood out for its commitment to offer solutions and exceptional experiences of mobility and service around the world.

   "As time passes, everything evolves, the way of working, the way of moving, the thinking of society, the climatic conditions, and that's when Daimler makes the decision to transform mobility, when he decides to bet on a strategy that goes beyond the real vehicle and focuses on intuitive mobility, the beginning of an era characterized by bold innovations that break paradigms. " Hector Corredor, general director of Mercedes-Benz Cars Colombia, affirms.

It is at that moment that CASE was born, a future proposed by Mercedes-Benz and in which all the company's developments will be based.


Reinventing mobility

The strategy is defined, Mercedes-Benz will continue to innovate and break paradigms, contributing not only to the automotive industry but to a lifestyle, a culture, and a change of thought that allows solutions and facilitates the day to day.

• Connectivity: All the vehicles will be interconnected through a development that allows linking them with each other.
• Autonomy: A pillar based on the future of driving, a driving that will be automatic, under comfort and luxury, vehicles will handle themselves avoiding accidents due to human errors.
• Shared Services: Innovation with the culture of sharing services and cars, through applications, and in addition, connectivity with vehicles through platforms such as MBUX (Mercedes Benz User Experience)
• Electrification: Conception of electric mobility through alternative propulsion vehicles.

With this last pillar, the German multinational takes a very important step in terms of sustainable mobility and alternative energies through the EQ brand, which covers all the key aspects of electric mobility, a new concept centered on the customer, but which it extends beyond offering an ecosystem of integral mobility of products, services, technology and innovation.

Complete conception of the electric mobility of the automobile inventor arrives in Colombia
A couple of years ago, Mercedes-Benz presented at the Paris Motor Show its new brand of products and technologies for electric mobility, EQ, and now arrives in Colombia. These acronyms refer to "electrical intelligence" and are derived from the two values ​​represented by the Mercedes-Benz brand: emotion and intelligence. The goal is clearly defined: EQ must become a short term in one of the most requested brands of mobility and electrical technology in the automotive industry in the world and within 15 years in Colombia. Enthusiasm and fascination are as relevant as the promise of creating complete solutions, which optimize the utility for customers through the use of the latest technology. At the same time, EQ uses electrification to create surplus value for customers,

The new brand covers essential aspects to provide users with access to the world of electric mobility. For this reason, the EQ brand pursues a comprehensive approach, which goes far beyond the mere offer of the vehicle. EQ will have a very varied offer for electric mobility, consisting of products, services, technologies, innovations and inspiration.
Within the ever-growing portfolio of Mercedes-Benz, the EQ brand offers a simple and transparent orientation to customers who are interested in electric propulsion. EQ is for Mercedes a new logical step in the framework of the sales and marketing strategy «Best Customer Experience».

Daimler has introduced a three-way propulsion strategy in its roadmap for driving without direct emissions: electric vehicles (EQ), hybrid models (EQ Power) and electrified internal combustion engines (EQ Boost).


Philosophy and experience of the brand for the mobility of the future
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Mercedes-Benz feels with EQ the basis for the future. Under this brand the knowledge and experience of Mercedes-Benz Cars are grouped around intelligent electromobility. At the same time, EQ creates a new and unmistakable aesthetic canon for the brand. If Mercedes-Benz is synonymous with modern luxury, Mercedes-Maybach sublime luxury and Mercedes-AMG luxury and sportsmanship, EQ points the way forward with its advanced luxury.

The models with electric propulsion by battery show an own and singular design, the «electrical aesthetics».

Four fields are going to profoundly modify mobility in the future: the growing network interconnection of vehicles, autonomous driving, the development of digital mobility and transport services and electric mobility. Nowadays, the company already offers an extensive range of services for electric mobility under the EQ brand.

In the field of communication, EQ is committed to the combination "Educate, Entertain, Inform": instruct, entertain and inform. This means that the objective information is accompanied by a surprising presentation, partly funny, with a strong visual content. This makes it possible to present complex information in a simple and intuitive way, such as the technical details of electric mobility. The aim of the EQ communication, in addition to increasing the popularity of the brand, is to increase the general acceptance of electric mobility among customers, interested persons and society in general.
EQ will be the emblem of all future battery electric cars, as well as the products and services associated with improving the customer experience in all aspects.

Classification of the EQ brand

• EQ Boos t: Vehicles with 48V power supply and generated from integrated starting, are not pluggable, and have no electric motor autonomy (HEV Hybrid Electric Vehicle)
• EQ Power: Plug-in hybrid vehicles (PHEV Plug-in Hybrid Electric Vehicle ) with electric motor autonomy (30 to 35 Km), performance in hybrid mode of about 80 KMS / Gln.
• EQ Power +: Brand for high performance vehicles (Formula 1, Project One and AMG).
• EQ: Refers to all 100 percent electric vehicles (BEV Battery Electric Vehicle)